In this episode, I talk with Asher Budwig, owner of Lolas Cupcakes, a successful cupcake business in London. Asher talks about his journey purchasing the business in 2011 and how he has grown the business into an 8-figure business.Asher shares the importance of customer service and keeping his brand promise to keep customers loyal. He shares how he adapted the business during COVID-19 to fill a void for his customers by adding online grocery shopping which will do another 7-figures in its first year of trading.We also go over his experience franchising the brand internationally and how newsletters have been a key part of his marketing strategy, with a 15-20% open rate!There is a bunch of great stuff we cover in this conversation, don't miss out!Follow us on Instagram: https://instagram.com/itsjustbusinesshq (@itsjustbusinesshq)Visit our website: https://itsjustbusiness.co | It's Just Business